In a candid interview with The Game Business, Zynga CEO Frank Gibeau strongly defended Star Wars: Hunters, insisting the game wasn’t a failure, despite being shuttered earlier this year. His perspective offers valuable lessons on what success really means in the mobile gaming battlefield. 🎙️ “Star Wars: Hunters Was No Failure” Gibeau acknowledged Hunters didn’t meet commercial expectations, but praised its strengths. He said: “We built a great tech base and a fun game… but it wasn’t a viable business. We weren’t able to generate the organic installs from the license… It didn’t engage over the long term.” He added: “We don’t really consider them failures at the company… For every game that doesn’t reach its full potential, we go back, postmortem it, figure out what went right… and share that learning across the company.” So, Gibeau is clear: failing to go viral doesn’t equal failure—especially if you’ve built something…
Frank Gibeau
Frank Gibeau Interview with Venture Beat
Frank Gibeau talks with Venture Beat on EA’s digital ecosystems, Star Wars games, and Titanfall (interview part two) with information about EA’s future, games in the works and more. As you may already know, Electronic Arts has some very large properties in the video game world. FIFA Soccer, Titanfall, Star Wars Battlefront and more are examples of some of the big titles we have coming from EA this fall. Venture Beat talked to Gibeau about this and more in part 2 of this great interview. See a snippet here: GamesBeat: It seems like you guys, as EA, can believe in a digital ecosystem around games. If you’re Disney, you can believe in transmedia. You can do toys and films and whatever. You guys have the Need for Speed film. When do you step outside that? Gibeau: We have an embarrassment of riches in terms of intellectual properties at EA. Then, you couple…