In a candid interview with The Game Business, Zynga CEO Frank Gibeau strongly defended Star Wars: Hunters, insisting the game wasn’t a failure, despite being shuttered earlier this year. His perspective offers valuable lessons on what success really means in the mobile gaming battlefield. 🎙️ “Star Wars: Hunters Was No Failure” Gibeau acknowledged Hunters didn’t meet commercial expectations, but praised its strengths. He said: “We built a great tech base and a fun game… but it wasn’t a viable business. We weren’t able to generate the organic installs from the license… It didn’t engage over the long term.” He added: “We don’t really consider them failures at the company… For every game that doesn’t reach its full potential, we go back, postmortem it, figure out what went right… and share that learning across the company.” So, Gibeau is clear: failing to go viral doesn’t equal failure—especially if you’ve built something…
