The battle between the Light Side and the Dark Side just got a lot more carbonated. Coca-Cola has launched a Star Wars-themed augmented reality (AR) campaign complete with limited-edition collectible cans and immersive experiences. Yes, your favorite fizzy beverage is now part of the Star Wars universe. And no, this isn’t some Jedi mind trick. Let’s take a sip into what’s brewing between Coca-Cola and the galaxy far, far away. The Force Is Strong With This Marketing Play In a bold cross-branding move, Coca-Cola has rolled out a new global campaign celebrating Star Wars: The Acolyte, combining physical collectibles with cutting-edge digital engagement. The campaign includes: Scan the QR code, and you’ll be launched into an AR story-driven experience. Think of it like unlocking a Star Wars side quest, but with a Coke in your hand. The AR experience blends familiar visuals with a narrative twist. Players are encouraged to…
