analysis

The Sith Inquisition: Kotick Attacks The Old Republic; Experts Fight Back

In a recent articles , Bobby Kotick, head of Activision, publicly stated that he felt The Old Republic had little real chance of success, not only because Lucasarts was going to drain most of the revenue their direction, but because the amount EA needs to receive in the number of subscriptions from launch or withing one quarter of launch is simply too high. He went on to describe other minor points of error he felt were important, but they simply weren’t important enough to be restated here. Experts immediately retorted with accusations that Kotick, despite being one of the biggest heavy hitters in the industry, had no real information or facts to back up what he was saying. One analyst, Michael Pachter was quoted as saying, “Based on used commentary and user surveys, the profit potential for The Old Republic is high.” This outpouring of support from industry experts begs the…

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