Disney’s streaming service Disney+ will introduce AI-generated short-form videos by the end of September 2026, CEO Bob Iger confirmed during the company’s recent first-quarter earnings call. The new content will be powered by OpenAI’s Sora, enabling the creation of 30-second videos featuring beloved characters from Disney’s vast library. This marks one of the most ambitious applications of artificial intelligence within a major entertainment platform, blending fan-driven creativity with Disney’s storytelling heritage across franchises like Pixar, Marvel, and Star Wars. What the Sora Integration Means for Disney+ The integration revolves around OpenAI’s generative video model, Sora, which can produce short video clips based on text prompts. Under the licensing agreement between Disney and OpenAI — part of a multi-year, multi-billion dollar partnership — users will be able to prompt Sora to generate AI-driven videos up to 30 seconds long using a selection of over 200 Disney, Pixar, Marvel, and Star Wars…
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