Former Disney CEO Michael Eisner has summed up the Lucasfilm deal in the most executive way possible: Disney bought Star Wars, and it worked. Speaking in a new Fortune piece about Hollywood, video games, and the entertainment industry’s obsession with IP, Eisner pointed to Disney’s Lucasfilm acquisition as one of the company’s smartest moves. His line was blunt: Disney had “nothing” in the last 20 years, so it bought Star Wars from George Lucas, “and that worked.” That is a little dramatic. Disney also bought Pixar and Marvel in the same broader era, so “nothing” is doing a lot of heavy lifting there. But the larger point is hard to argue with: buying Lucasfilm gave Disney one of the most powerful entertainment engines on the planet. And gaming proves exactly why. Star Wars Was Never Just a Movie Brand The mistake is treating Star Wars like it only lives or…
