In a candid interview with The Game Business, Zynga CEO Frank Gibeau strongly defended Star Wars: Hunters, insisting the game wasn’t a failure, despite being shuttered earlier this year. His perspective offers valuable lessons on what success really means in the mobile gaming battlefield. 🎙️ “Star Wars: Hunters Was No Failure” Gibeau acknowledged Hunters didn’t meet commercial expectations, but praised its strengths. He said: “We built a great tech base and a fun game… but it wasn’t a viable business. We weren’t able to generate the organic installs from the license… It didn’t engage over the long term.” He added: “We don’t really consider them failures at the company… For every game that doesn’t reach its full potential, we go back, postmortem it, figure out what went right… and share that learning across the company.” So, Gibeau is clear: failing to go viral doesn’t equal failure—especially if you’ve built something…
mobile gaming
Mobile Gaming Options During Travel Downtime
Modern travel often includes long waits, unpredictable delays and extended transfers. Whether stuck at the airport, resting between sightseeing activities or sitting through a lengthy train journey, these moments of downtime can stretch on. For many travellers, mobile gaming has become an essential way to fill these gaps with engaging, flexible entertainment. With access to powerful smartphones and a growing variety of games, users can enjoy everything from short puzzles to full-scale role-playing experiences while on the move. These mobile titles offer more than just a way to pass time. They create opportunities to explore rich storylines, compete in fast-paced battles and even connect with others in shared digital spaces. Why Mobile Games Are the Ideal Travel Companion As mobile devices have advanced, gaming has transformed from a simple distraction to a truly immersive option for downtime. High-quality visuals and responsive gameplay have become common across genres, whether in puzzle…