The battle between the Light Side and the Dark Side just got a lot more carbonated. Coca-Cola has launched a Star Wars-themed augmented reality (AR) campaign complete with limited-edition collectible cans and immersive experiences. Yes, your favorite fizzy beverage is now part of the Star Wars universe. And no, this isn’t some Jedi mind trick. Let’s take a sip into what’s brewing between Coca-Cola and the galaxy far, far away. The Force Is Strong With This Marketing Play In a bold cross-branding move, Coca-Cola has rolled out a new global campaign celebrating Star Wars: The Acolyte, combining physical collectibles with cutting-edge digital engagement. The campaign includes: Scan the QR code, and you’ll be launched into an AR story-driven experience. Think of it like unlocking a Star Wars side quest, but with a Coke in your hand. The AR experience blends familiar visuals with a narrative twist. Players are encouraged to…
Star Wars marketing
Disney Quietly Swaps Rogue One Thumbnail — Now It’s the Cassian Show (Apparently)
If you opened up Disney+ recently and thought, “Wait a minute, wasn’t Rogue One about Jyn Erso?”, you’re not imagining things. Disney has subtly updated the thumbnail for Rogue One: A Star Wars Story, placing Cassian Andor front and center—with Jyn and K-2SO noticeably playing backup in the shadows. And while we’re all for Cassian getting his moment in the binary suns, one can’t help but wonder: Did Disney+ just retcon the thumbnail to boost clicks off Andor hype? Let’s talk about it. 📺 The New Rogue One Thumbnail: Cassian Leads the Charge In the updated image currently shown on Disney+, Cassian’s intense, brooding face dominates the frame, flanked by a smaller Jyn Erso and the ever-sarcastic K-2SO. This might seem like a minor visual tweak—but it completely flips the marketing narrative of the film. Originally, Rogue One was marketed (and written) with Jyn Erso as the lead. She delivers…