Lucasfilm has cleared up confusion surrounding the recent Super Bowl commercial for The Mandalorian & Grogu, and the explanation reveals the spot was designed as a deliberate tribute to iconic ads of the past. According to Ryan Stankevich, Lucasfilm’s marketing brand lead, the creative team intentionally leaned into a familiar Super Bowl advertising style — one that longtime viewers of the Big Game would instantly recognize. “Our creative and marketing team landed on a unique concept that gave a nod to classic Big Game spots of years past. It captured the warmth, humor, and emotional connection between these two beloved characters and was the perfect next step for our campaign as we lead up to their big screen debut this summer.” Rather than focusing on plot reveals or spectacle, the ad centered on the heart of the franchise’s most popular duo: Din Djarin and Grogu. The goal wasn’t to expand…
Star Wars marketing
That 2003 KOTOR Ad That Made Revan Look Almost Live-Action
Long before cinematic game trailers were standard, Star Wars: Knights of the Old Republic was already being marketed like a film. One of the most striking examples is a 2003 print advertisement built around the phrase “Choose Your Path.” Instead of showing gameplay or ships, the ad centers on a hyper-realistic human face split down the middle — half heroic, half Sith. And it still looks wild today. A Face Between the Light and the Dark The ad’s design is simple but powerful: This wasn’t just cool art. It was a visual summary of what made Knights of the Old Republic revolutionary in 2003: your choices shape who you become. Is That Revan? Yes… and No Fans often look at this ad and ask: “Is that supposed to be Revan?” Marketing-wise, yes. Literally, no. Revan in KOTOR is a player-defined character, not a fixed face. The person shown in the…
Coca-Cola Invades the Galaxy: New Star Wars AR Campaign and Collectible Cans
The battle between the Light Side and the Dark Side just got a lot more carbonated. Coca-Cola has launched a Star Wars-themed augmented reality (AR) campaign complete with limited-edition collectible cans and immersive experiences. Yes, your favorite fizzy beverage is now part of the Star Wars universe. And no, this isn’t some Jedi mind trick. Let’s take a sip into what’s brewing between Coca-Cola and the galaxy far, far away. The Force Is Strong With This Marketing Play In a bold cross-branding move, Coca-Cola has rolled out a new global campaign celebrating Star Wars: The Acolyte, combining physical collectibles with cutting-edge digital engagement. The campaign includes: Scan the QR code, and you’ll be launched into an AR story-driven experience. Think of it like unlocking a Star Wars side quest, but with a Coke in your hand. The AR experience blends familiar visuals with a narrative twist. Players are encouraged to…
Disney Quietly Swaps Rogue One Thumbnail — Now It’s the Cassian Show (Apparently)
If you opened up Disney+ recently and thought, “Wait a minute, wasn’t Rogue One about Jyn Erso?”, you’re not imagining things. Disney has subtly updated the thumbnail for Rogue One: A Star Wars Story, placing Cassian Andor front and center—with Jyn and K-2SO noticeably playing backup in the shadows. And while we’re all for Cassian getting his moment in the binary suns, one can’t help but wonder: Did Disney+ just retcon the thumbnail to boost clicks off Andor hype? Let’s talk about it. 📺 The New Rogue One Thumbnail: Cassian Leads the Charge In the updated image currently shown on Disney+, Cassian’s intense, brooding face dominates the frame, flanked by a smaller Jyn Erso and the ever-sarcastic K-2SO. This might seem like a minor visual tweak—but it completely flips the marketing narrative of the film. Originally, Rogue One was marketed (and written) with Jyn Erso as the lead. She delivers…