Long before cinematic game trailers were standard, Star Wars: Knights of the Old Republic was already being marketed like a film.
One of the most striking examples is a 2003 print advertisement built around the phrase “Choose Your Path.” Instead of showing gameplay or ships, the ad centers on a hyper-realistic human face split down the middle — half heroic, half Sith.
And it still looks wild today.
A Face Between the Light and the Dark
The ad’s design is simple but powerful:
- Left side — a clean, human Jedi-like figure bathed in cooler light
- Right side — a scarred, mechanical, Sith-influenced visage echoing Darth Malak’s look
- Faint script overlays reference Jedi calm and Dark Side ambition
- The tagline below urges players to choose their path
This wasn’t just cool art. It was a visual summary of what made Knights of the Old Republic revolutionary in 2003: your choices shape who you become.
Is That Revan? Yes… and No
Fans often look at this ad and ask:
“Is that supposed to be Revan?”
Marketing-wise, yes. Literally, no.
Revan in KOTOR is a player-defined character, not a fixed face. The person shown in the ad resembles one of the game’s default male face presets, but it isn’t a canon depiction of the character. Instead, it represents the idea of Revan — a hero balanced on the edge of Light and Dark.
The Sith side isn’t exactly Darth Malak either. The mechanical jaw evokes Malak’s design, but the figure is more like a “what you could become” version of the player.
It’s metaphor, not portraiture.
Why It Looks So Real
What makes the ad fascinating is how photographic it feels.
This wasn’t in-game imagery. KOTOR’s 2003 engine couldn’t render faces anywhere near this realistic. The ad was almost certainly built using:
- Studio photography of a hired model
- Heavy digital compositing
- Paintover effects and prosthetic-style enhancements on the Dark Side half
That hybrid of photo and digital art gave the campaign a cinematic, live-action-adjacent look years before game marketing leaned heavily into movie-style visuals.
Ahead of Its Time
Most RPG ads in the early 2000s focused on explosions, monsters, or environments. This one focused on:
- Identity
- Moral choice
- Inner transformation
That’s pure BioWare storytelling. The ad wasn’t selling lightsabers — it was selling who you are.
Looking back, it almost feels like early proof that Revan’s story was always bigger than a typical game protagonist. Even before the character became a fan-favorite legend, the marketing framed him like a tragic, film-worthy figure.
A Snapshot of Star Wars Gaming History
This ad captures a moment when Star Wars games were evolving from licensed action titles into deep, narrative-driven RPGs. It also shows how LucasArts marketing was already pushing toward cinematic presentation, even in static print.
Two decades later, it still hits — not because of effects, but because of the idea at its core:
In this Star Wars story, you are the turning point.
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