or all the talk about Star Wars becoming a streaming-first franchise, the numbers are doing something very old-fashioned: pointing back at the movies. According to new Nielsen data on Star Wars viewing in 2025, live-action movies accounted for the biggest share of total Star Wars viewing, with 44.2% of watch time. Live-action series followed closely at 38.9%, while animation made up 16.8% and documentaries barely registered at 0.2%. In other words: Disney+ may have turned Star Wars into a year-round TV machine, but the films are still the franchise’s gravitational center. The Movies Still Run the Galaxy Nielsen reports that U.S. viewers spent more than 33 billion minutes watching Star Wars content across linear TV and streaming in 2025, with streaming accounting for most of that total. That is not exactly a franchise quietly fading into the twin suns. The most-watched Star Wars film of the year was not a…
