Lucasfilm has cleared up confusion surrounding the recent Super Bowl commercial for The Mandalorian & Grogu, and the explanation reveals the spot was designed as a deliberate tribute to iconic ads of the past. According to Ryan Stankevich, Lucasfilm’s marketing brand lead, the creative team intentionally leaned into a familiar Super Bowl advertising style — one that longtime viewers of the Big Game would instantly recognize. “Our creative and marketing team landed on a unique concept that gave a nod to classic Big Game spots of years past. It captured the warmth, humor, and emotional connection between these two beloved characters and was the perfect next step for our campaign as we lead up to their big screen debut this summer.” Rather than focusing on plot reveals or spectacle, the ad centered on the heart of the franchise’s most popular duo: Din Djarin and Grogu. The goal wasn’t to expand…
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