When Star Wars Outlaws was revealed as Ubisoft’s big swing at an open-world Star Wars game, the expectations were sky-high. An original story? Check. Scoundrel protagonist? Check. AAA polish from a major publisher? Well… that’s where things started to fall apart. Now, nearly a year after launch, Ubisoft CEO Yves Guillemot has confirmed what many suspected: Star Wars Outlaws didn’t just underperform—it failed to meet Ubisoft’s sales targets. And in a recent shareholder meeting, he pointed fingers in two directions: the Star Wars brand and the game’s rough launch state. “We Didn’t Reach Our Sales Targets” During the meeting, Guillemot was candid about Outlaws‘ performance. He acknowledged that the game only moved around one million copies in its first month, a far cry from the numbers Ubisoft hoped to see from a globally recognized franchise. “For Star Wars Outlaws, we didn’t reach our sales targets,” Guillemot said. “The game suffered…
