May the schwartz be with you: Volkswagen’s ‘Star Wars’ Ad Campaign Has Gone to the Dogs

Coming off of last year’s wildly successful Star Wars themed Passat Super Bowl commercial, Volkswagen is out to continue that success once again. Ahead of the big game on February 5th, the automaker has just released this new teaser featuring another bit of Star Wars reference, only this time it features dogs and not a nine-year-old kid.You have to listen carefully (we had to listen twice to pick up on it), but the canine chorus is barking a very familiar tune.

VW claims that the commercial will all make sense come game day. Until then, the teaser is a great laugh and we’ll see if this intergalactic canine bark fest can beat out last year’s fantastic young Darth Vader commercial.