Modern Influencer Marketing

Influencer marketing is on the rise, and marketers are now using it to increase brand awareness, boost conversions, and expand their audience. The automaty hazardowe concept has been around for some time now and marketers have found it to be so effective that others are joining the suit. This article will walk you through modern influencer marketing and all you need to know about it. 

What Are Influencers?

By now, you must be familiar with who an influencer is, and even follow some of them on social media. An influencer, as its word implies, is someone who can influence people, mostly through social media platforms like Facebook or YouTube. Influencers usually follow a specific niche, and they affect their follower’s buying decisions in one way or another. They always engage with their followers, which makes them the perfect marketers. There are several types of influencers:

  • Macro influencers: These types of influencers usually have millions of followers, and they get millions of likes for their branded posts. 
  • Micro-influencers: These influencers have around 10,000 to 100,000 followers. They include content creators who are specialists in their niches such as gaming. 
  • Nano influencers: These influencers have smaller audiences, but they are good for driving traffic to sites or products that they recommend.

What is Influencer Marketing?

Influencer marketing is one of the best marketing tactics, whereby you market with or through influencers. The reason this type of marketing works is that the influencers have already built trust with their followers. In other words, the beauty of this tactic is that the audience is already there. And they would turn to those recommendations. 

Engaged followers are usually hooked to those influencers. Thus, advertising through the social media of these influencers enables your company to create brand awareness and generate leads for your sales funnel. Besides, businesses can use influencer marketing to also enhance their marketing campaigns. Below are some of the benefits businesses can gain from modern influencer marketing:

  1. Increases Brand Awareness: Most influencers have thousands, if not millions of followers. So, if you partner up with an influencer who is in your specific niche, then you will get an opportunity to meet potential clients. 
  2. Win-win Partnership: Influencer marketing will not only be a win for your business but also for the influencer. 
  3. Increases Sales: By using this strategy, you will end up increasing your audience, which means your sales will also increase.
  4. Enriches your content strategy: If you have run out of content ideas, then teaming up with an influencer will bring the latest ideas. Influencers are familiar with producing engaging content to interact with their followers. But make sure to sign content co-creation deals with the influencer first.
  5. Enhances trust: Influencers have already built trust with their fans, and this will quickly build trust with you. 
  6. Suitable for any business: Influencer marketing can work for anyone, whether you are just a start-up or have been in the industry for a long time.

Summary

Through understanding how modern influencer marketing works, you will be able to increase sales, boost ROI, increase brand awareness, and achieve your marketing campaign goals.