“To put it simply, Cinematic Design is using cinematic presentation to facilitate narrative and gameplay, and heighten emotional involvement. By the use of a directed camera, we’re able to make the story real to the player, allowing them to get involved with the characters and make meaningful choices.”
Marino’s job as cinematic designer is to direct the game’s cutscenes, allowing the game’s writing and characters to shine. To see how well the developers have injected some humor and atmosphere into run-of-the-mill quests, have a look at these two videos, recently released on The Old Republic‘s blog:

