Greenpeace: VW Are The Dark Side

Soeren Kamper May the schwartz be with you

In response to one of the greatest advertising campaigns ever to hit TV by VW, Greenpeace have put out their own Star Wars themed ad, suggesting that the German car manufacturer are affiliated to the Dark Side even more than the little Darth Vader advert originally suggested.

Aping the original ad, in which a diminutive Darth adorably struggles to use the force, Greenpeace have introduced a whole raft of Rebellion characters, who confront Darth (who the ad positions as VW’s spokesman of sorts). It’s all terribly clever, though it somewhat devalues the Dark Side by suggesting the grand plan was to destroy Earth via a cunningly conceived opposition to CO2 emission cuts. Terrifying.
Anyway, the video is great (hence the rise of some 60,000 views in a single day!!!):

They’ve also released a follow-up – titles Episode II surprisingly – which is altogether more light-hearted, and features a frankly creepy dance-sequence that will furnish my nightmares for months to come.

Author

  • Smiling man wearing glasses and black shirt

    Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.

Soeren Kamper

Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.