Star Wars Fans Launch NYC Campaign to Save The Hunt for Ben Solo

This isn’t a hashtag. It’s a billboard.

Star Wars fans have taken their campaign to the streets of New York City, launching a public, real-world effort to revive a shelved project called The Hunt for Ben Solo. And by choosing Times Square and other high-visibility spots, they’re making sure the message is impossible to ignore.

What happened — and why now

Over the past few weeks, fans have organized a coordinated campaign in NYC calling on Disney and Lucasfilm to reconsider The Hunt for Ben Solo, a proposed standalone Star Wars film centered on Kylo Ren after The Rise of Skywalker.

The campaign includes a Times Square billboard, physical posters styled like missing-person notices, and in-person fan meetups. It’s not tied to a convention or a release window. The timing is intentional: the effort follows renewed attention around the project after Adam Driver publicly confirmed that a Ben Solo film had been seriously developed but ultimately rejected.

That confirmation gave fans something concrete to rally around. Not a rumor. Not concept art. An idea that made it far enough to be considered — and then stopped.

What The Hunt for Ben Solo was supposed to be

Based on verified reporting and comments from those involved, The Hunt for Ben Solo was envisioned as a post-sequel story following Ben Solo after his redemption and death in The Rise of Skywalker.

Details are limited, and fans pushing the campaign are careful to acknowledge that. What is known is that the project reached a meaningful development stage, with high-profile creative interest attached, before Disney decided not to move forward.

The reasons were never framed as creative failure. The project simply didn’t align with the direction Disney wanted for the franchise at the time.

Why fans won’t let this one go

Ben Solo occupies a unique space in Star Wars history.

He’s a Skywalker who fell, redeemed himself, and then vanished from the story almost as quickly as he returned. For many viewers, that arc felt unfinished — not because it lacked emotion, but because it closed doors just as it opened others.

This campaign isn’t about rewriting canon or undoing The Rise of Skywalker. It’s about exploring consequences. Guilt. Legacy. What redemption actually costs in a galaxy that doesn’t forget.

That’s why fans are spending real money and real time to make noise in the real world. They’re arguing that this story still has weight — and an audience.

Why Disney is unlikely to respond quickly

Big studios don’t reverse decisions lightly, especially on major franchises. Public campaigns rarely lead directly to greenlights, and there’s no indication Disney is actively reconsidering the project.

The current Star Wars slate is focused forward: new eras, new characters, and carefully managed returns. Revisiting Ben Solo would require narrative clarity and strategic intent, not just demand.

That said, visible fan movements do get noticed — even when they don’t get answered.

The bigger picture

This campaign says as much about Star Wars fandom as it does about Ben Solo.

It shows a fanbase that isn’t just consuming content, but advocating for specific kinds of stories: character-driven, reflective, and willing to sit with moral complexity. It also highlights how sequel-era characters continue to inspire strong engagement, years after their final on-screen appearances.

Whether The Hunt for Ben Solo ever happens is an open question. Right now, there’s no sign that it will.

But the fact that fans are still fighting for it — loudly, visibly, and thoughtfully — suggests that some Star Wars stories don’t fade just because the credits rolled.

And in this galaxy, that persistence has always mattered.

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