EA are looking to get 2 million subscribers for SW:TOR

Soeren Kamper News, speculation

EA are looking to get 2 million subscribers for SW:TOR

IndustryGamers reports that, according to one analyst, EA are looking to get 2 million subscribers when Star Wars: The Old Republic releases next year:

Between major successes like Dragon Age and Mass Effect 2, BioWare has quickly become one of the most important studios throughout all of Electronic Arts since the publisher acquired the RPG specialists. EA has already indicated that the upcoming Star Wars: The Old Republic MMO is the “largest ever development project, period, in the history of the company,” and it’s quite clear that expectations for this title are huge.

Sterne Agee analyst Arvind Bhatia recently came away from a meeting with EA and reported that although “earnings are somewhat depressed due to ongoing expenses of the Star Wars MMO, management has high hopes for this and believes 2M+ subs is possible.” He added that a little over 1 million subscribers is needed to reach the break-even point, but the ultimate goal is to get several million subscribers.

Author

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    Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.

Soeren Kamper

Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.

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