Following our recent post about Bioware’s Creative Director James Ohlen and his speech on the Game Developer’s Conference (GDC), additional details have emerged over at Massively.
The site has posted a detailed account of Ohlen’s presentation at the event where the latter covered the challenges Bioware faced during launch, its conversion to Free to Play (F2P) and the concerns the Austin-based developer had about Guild Wars 2 and Mists of Panderia. He also went into details about what the studio went through when the game started losing subscribers and how they managed to turn it around with F2P.
