In an event that seems straight out of a galaxy far, far away, the Empire State Building in New York City has transformed into a Star Wars fan’s dream come true. Disney Consumer Products, Lucasfilm, and the Empire State Building have joined forces to launch the ‘March to May the 4th’ campaign, an immersive Star Wars-themed takeover that promises to dazzle fans of the iconic franchise. The campaign was spectacularly inaugurated by none other than Hayden Christensen, the actor who brought Darth Vader to life, in a morning lighting ceremony that set the stage for nearly a month of intergalactic festivities.
Lord Vader Commands the New York Skyline
From now until April 29, the Empire State Building will stand as a testament to the power of the Galactic Empire, with various Star Wars-themed displays, new merchandise, movie screenings, and breathtaking light shows. This early celebration of Star Wars Day on May 4th offers fans a unique opportunity to immerse themselves in their favorite saga without having to wait for the official date.
Jean-Yves Ghazi, President of the Empire State Building Observatory, expressed his excitement about the event, stating, “We are so pleased to unite Star Wars fans in New York City and throughout the world with this epic trip to a galaxy far, far away…This one-of-a-kind takeover at the ‘World’s Most Famous Building’ allows fans to come face to face with pop culture’s most iconic villains in an authentic New York City way.”
A Schedule Full of Galactic Proportions
The campaign’s highlight was the dynamic light show on the evening of March 22, featuring iconic Star Wars scenes that illuminated the New York skyline from 8 PM to 11 PM (US time). Additionally, fans were treated to a special screening of “Star Wars: The Empire Strikes Back” on the Empire State Building’s 80th Floor Observatory, further enhancing the immersive experience.
The 80th Floor also hosts life-size LEGO displays of the saga’s most notorious villains, offering fans a unique photo opportunity. Moreover, the 86th Floor features a Star Wars-themed photo display, allowing visitors to capture their moments against the backdrop of their beloved franchise.
Uniting Fans in a Celebration of the Force
The ‘March to May the 4th’ campaign is more than just an event; it’s a celebration of the enduring legacy of Star Wars and its impact on pop culture. Fans commenting on the Empire State Building’s Instagram posts have enthusiastically embraced the takeover, with many quoting the franchise in approval of the “Empire Strikes Back” theme.
This takeover is not a trap but a heartfelt tribute to one of the most beloved franchises in film history. It promises to unite fans from across the globe in a shared experience of awe and nostalgia. As the Empire State Building stands as a beacon for Star Wars enthusiasts, it’s clear that the force is strong in New York City this spring.
FAQ: Star Wars ‘March to May the 4th’ Campaign at the Empire State Building
1. What is the ‘March to May the 4th’ campaign? The ‘March to May the 4th’ campaign is a Star Wars-themed event at the Empire State Building featuring displays, screenings, and a light show to celebrate the iconic franchise.
2. Who inaugurated the campaign? Hayden Christensen, known for his role as Darth Vader in the Star Wars series, kicked off the campaign with a morning lighting ceremony.
3. How long will the Star Wars takeover last? The event runs from now until April 29, offering nearly a month of Star Wars-themed festivities.
4. What can fans expect to see at the Empire State Building? Fans can enjoy movie-themed displays, new products, movie screenings, dynamic light shows inspired by the franchise, life-size LEGO villain displays, and a franchise-themed photo display.
5. Is there a special event highlight? Yes, a dynamic light show featuring iconic Star Wars scenes took place on the evening of March 22, from 8 PM to 11 PM (US time).
6. Will there be any Star Wars movie screenings? Yes, “Star Wars: The Empire Strikes Back” was screened on the Empire State Building’s 80th Floor Observatory on March 22.
7. Are there any interactive experiences for fans? Yes, fans can check out life-size LEGO displays of Star Wars villains and take photos in a Star Wars-themed background on the building’s 86th floor.
8. How can fans participate in the event? Fans can visit the Empire State Building to experience the displays and activities. For specific events like movie screenings, checking the official Empire State Building website for tickets and times is recommended.
9. Will there be any exclusive merchandise available? The event will feature new Star Wars products available for fans to purchase as part of the celebration.
10. Is the ‘March to May the 4th’ campaign an annual event? This year’s campaign is a special celebration of Star Wars at the Empire State Building. For future events, keep an eye on official announcements from Disney Consumer Products, Lucasfilm, and the Empire State Building.
