What did George Lucas unveil at SDCC 2025?

He introduced the Lucas Museum of Narrative Art and revealed that Luke’s original landspeeder will be part of the collection.

Where is the Lucas Museum located?

The museum is being built in Exposition Park, Los Angeles, and is set to open in 2026.

Will the museum include Star Wars props?

Yes. The collection includes Star Wars models, concept art, costumes, and Luke Skywalker’s landspeeder.

Who else is involved in the museum project?

Guillermo del Toro serves on the museum’s board, and Doug Chiang, a Lucasfilm executive, helped shape its vision.

What makes the Lucas Museum unique?

It focuses entirely on narrative art—from comics and illustration to props and cinematic storytelling—blending pop culture with fine art.

George Lucas Unveils Landspeeder & Lucas Museum of Narrative Art at Comic-Con 2025

George Lucas made Comic-Con history this year—not by dropping a new trilogy, but by unveiling something far more real: a massive museum dedicated to narrative art, complete with Star Wars props, comic legends, and one unforgettable hunk of galactic junk—Luke Skywalker’s landspeeder.

That’s right. The legendary creator of Star Wars made his first-ever appearance at San Diego Comic-Con 2025, and he didn’t come alone. Joined by Guillermo del Toro, Doug Chiang, and Queen Latifah (yes, really), Lucas offered an in-depth look at the Lucas Museum of Narrative Art, set to open in Los Angeles in 2026.

A Museum That Treats Storytelling as Sacred

Lucas called the museum “a temple to the people’s art”—and he wasn’t exaggerating. Sitting on 11 acres in Exposition Park, the 300,000 square-foot structure will house:

A curated collection of over 40,000 works
Exhibits ranging from classic Star Wars props to Norman Rockwell paintings, Peanuts strips, anime, and underground comics
Public programming including theaters, classrooms, and community spaces
Contributions from heavyweights like Frida Kahlo, Ralph McQuarrie, Jack Kirby, and Mobius

If there was ever a museum that blurred the lines between pulp, pop, and prestige, this is it.

A Landspeeder with Real Cultural Horsepower

Among the highlights teased at SDCC was the original landspeeder used by Luke Skywalker in Star Wars: A New Hope. This isn’t a replica. It’s the vehicle that cruised across the Tatooine desert (read: the Tunisian sand flats) back in 1976—an actual artifact of cinematic world-building that helped define the visual language of the entire saga.

Seeing it placed next to comic panels and fine art pieces sends a powerful message: storytelling objects, no matter the medium, belong in the same cultural conversation.

And yes, it also makes an excellent argument for letting your Star Wars collectibles take over the living room.

From Jedi to Jack Kirby: Elevating Narrative Art

According to Doug Chiang—Lucasfilm’s VP and Executive Creative Director—the museum aims to elevate narrative illustrators, including those whose work often gets overlooked by traditional fine art circles. We’re talking concept artists, storyboarders, animators, and even comic book creators whose influence stretches into everything from modern cinema to esports aesthetics.

As Star Wars continues to evolve across movies, books, comics, and video games, it’s only fitting that the people who built its worlds finally get a permanent seat at the cultural table.

Guillermo del Toro Gets Philosophical (and a Little Punchy)

Guillermo del Toro, a board member of the museum, didn’t hold back. He described comics as “the first art form to punch Nazis” and pushed back against soulless algorithmic content. In his words, this museum isn’t just about nostalgia—it’s a stand against AI-generated “non-art.”

He emphasized the human, emotional storytelling that comics and pop art bring to the world—something that Star Wars, especially, has been championing for decades.

Why It’s More Than Just a Fan Shrine

This museum isn’t just for diehards who know the difference between a T-16 and a podracer. It’s designed for anyone who’s ever connected with a story—whether through a graphic novel, a painting, or a blaster fight above Endor.

It matters because:

It legitimizes the creative labor behind genres often dismissed by the mainstream
It bridges generations—combining the childhood wonder of Star Wars with adult appreciation for visual storytelling
It could inspire game designers, filmmakers, and even gambling and esports platforms building narrative-driven experiences
It gives props (literally) to the props, models, and costume designers who shaped modern myth

TL;DR – Lucas Just Turned the Lights On for Narrative Art

Let’s be clear: Star Wars has always been about more than pew-pew and lightsaber duels. It’s about how stories move us, challenge us, and bring us together. And now, thanks to the Lucas Museum of Narrative Art, there’s a physical space dedicated to that legacy—from Tatooine speeders to superhero panels.

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