Star Wars Legend Ahmed Best Wins Impact Award at The Game Awards

Ahmed Best has officially added another milestone to his career — and this one hits especially hard for Star Wars fans.

At The Game Awards, Best received the Impact Award for South of Midnight, the video game he directed. The award recognizes projects that make a meaningful cultural, emotional, or social impact — and the moment marked a powerful full-circle achievement for one of Star Wars’ most misunderstood and ultimately vindicated figures.

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From Jar Jar Binks to Industry Recognition

For Star Wars fans, Ahmed Best will always be remembered as the performer behind Jar Jar Binks, a character that became one of the most controversial in the franchise’s history. What often gets lost in that conversation is the toll that backlash took on Best personally — something he has spoken about openly in recent years.

That context makes this award matter.

Winning the Impact Award isn’t just recognition of South of Midnight as a game — it’s recognition of Best’s voice, leadership, and creative vision, long after the noise faded.

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Why This Moment Matters for Star Wars

Lucasfilm and Star Wars have spent the last few years actively reframing their legacy voices — and Ahmed Best’s recognition fits that pattern.

From his return as Kelleran Beq in The Mandalorian to now being honored on one of gaming’s biggest stages, Best’s career arc reflects something Star Wars fans understand deeply:
redemption, resilience, and perspective over time.

This isn’t just a gaming win. It’s a Star Wars moment.

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A Director, Not Just a Performer

With South of Midnight, Ahmed Best steps fully into the spotlight as a director, shaping tone, story, and representation rather than standing in front of the camera. That evolution mirrors what many Star Wars creatives have experienced — growing beyond a single role and redefining how the galaxy sees them.

For fans who watched Best go from backlash to applause, this award feels earned in the most meaningful way.

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Final Thoughts

Star Wars has always been about legacy — not just characters, but the people behind them.

Ahmed Best winning the Impact Award isn’t just industry recognition. It’s a reminder that the Star Wars story doesn’t end when the credits roll, and that sometimes the most powerful arcs happen far away from the screen.

From Naboo to The Game Awards — congratulations, Ahmed Best. 🌌,

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