Now that we finally have a release date for SWTOR, people are talking about the choice of that date. With December 20th, 5 days before Christmas set for launch, could BioWare be onto something special here? Why did BioWare choose this date anyway?
We know the launch date was of super importance when it comes to SWTOR but we almost never see blockbuster titles out so close to Christmas, or even in December at all. So what was EA thinking with this decision?
The guys over at Mad Tang have a theory on this topic. A snippet:
“It doesn’t matter when the game is released there will be a line out the door to pick up every copy. People are going to do whatever they have to to get a copy of this game. Nerds will fight other nerds during the last minute Christmas rush in epic battles to get the last copy on the store shelves. Star Wars is going to sell a bajillion copies and kids and adults on vacation and holiday are going to get to play til they drop dead.”
Right on, Mad Tang, that sounds about right.