SWTOR Release 5 Days before Christmas- a Genius Idea?

Lisa Clark bioware, business model, ea, release date

Now that we finally have a release date for SWTOR, people are talking about the choice of that date. With December 20th, 5 days before Christmas set for launch, could BioWare be onto something special here? Why did BioWare choose this date anyway?

We know the launch date was of super importance when it comes to SWTOR but we almost never see blockbuster titles out so close to Christmas, or even in December at all. So what was EA thinking with this decision?
The guys over at Mad Tang have a theory on this topic. A snippet:
“It doesn’t matter when the game is released there will be a line out the door to pick up every copy. People are going to do whatever they have to to get a copy of this game. Nerds will fight other nerds during the last minute Christmas rush in epic battles to get the last copy on the store shelves. Star Wars is going to sell a bajillion copies and kids and adults on vacation and holiday are going to get to play til they drop dead.”
Right on, Mad Tang, that sounds about right. 
Head on over and read the full piece and let us know what you think. Are they right about why BioWare chose this release date? Do you think it was the right choice or that they should have waited until after Christmas and New Year’s to launch?

Lisa Clark

Lisa has been an avid gamer since she was old enough to hold her first controller and a game writer for more than a decade. A child of the Nintendo generation, she believes they just don’t make games like they used to but sometimes, they make them even better! While consoles will always be her first love, Lisa spends most of her gaming time on the PC these days- on MMOs and first-person shooters in particular.