Disney’s 2018 film Solo: A Star Wars Story should’ve been a slam dunk—a tale of one of the most beloved characters, Han Solo, packed with A-list stars like Emilia Clarke and Donald Glover, and fresh on the heels of Rogue One, which grossed over $1 billion. But somewhere along the way, Solo ended up with a price tag that would make even the Galactic Empire shudder and a box office total that led Disney to re-evaluate its Star Wars movie strategy. So what really happened with Solo’s budget? Why did it cost so much, and how did it affect Disney’s Star Wars approach? Let’s dive into the fascinating saga of Solo’s finances, from director changes to production credits, and find out why the movie might be the most expensive misfire in the Star Wars universe. The Basics: Solo’s Budget Breakdown When Disney green-lit Solo, the plan was simple: produce a…
business model
Ubisoft’s Half-Year Report: What Happened With Star Wars Outlaws Sales?
If you’re keeping up with Ubisoft’s recent half-year report, you already know: things have been a bit rocky. While the gaming world was expecting Star Wars Outlaws to be a massive hit with its Star Wars branding, epic open-world gameplay, and shiny marketing, it fell a bit short. Yes, even with the Star Wars name. Ubisoft’s latest release wasn’t the blockbuster the company was counting on, and this miss has led to some big changes and strategy shifts. So let’s dive into what went down, why it happened, and what Ubisoft is doing to turn things around. The Half-Year Report: A Glimpse Into Ubisoft’s Challenges Ubisoft’s financial report for the first half of 2024-2025 painted a clear picture: revenue and net bookings didn’t hit their marks, mainly because of lower-than-expected sales of Star Wars Outlaws and some other missteps. The anticipated blockbuster didn’t sell like hotcakes, which for a brand-new…
Ubisoft Sale Rumors: What’s Going on with Star Wars Outlaws and Tencent?
It’s been a bumpy hyperspace jump for Ubisoft lately. The legendary gaming company, known for iconic franchises like Assassin’s Creed and the highly anticipated Star Wars Outlaws, has been making headlines for all the wrong reasons—rumors of a possible buyout by Tencent have been swirling faster than a TIE Fighter in a trench run. But what exactly is going on with Ubisoft, and why does Star Wars Outlaws matter so much to the future of the company? Let’s dive into the details (and a little bit of speculation) while keeping things neutral—after all, we don’t want to fall to the dark side of rumors! The State of Ubisoft Ubisoft has had better days. In 2024, the gaming giant faced several challenges that might make even the hardiest gamer sweat. The release of their ambitious Star Wars Outlaws was expected to be one of their major wins of the year. Yet,…
Frustrated Investor Urges Ubisoft to Go Private Amid Falling Shares and Struggling Game Releases”
In recent weeks, Ubisoft, the studio behind the iconic Assassin’s Creed franchise, has found itself in a precarious position. Following the release of Star Wars Outlaws, Ubisoft’s stock has taken a significant dip, raising concerns among shareholders. One of these shareholders, a minority investor from Slovakia-based AJ Investments, has publicly called for drastic changes—namely, taking the company private or selling it to a strategic investor. Let’s unpack what’s going on with Ubisoft, the complaints from investors, and what the future may hold for one of the biggest names in the gaming industry. A Call to Go Private: The Investor’s Demands The Wall Street Journal reports that AJ Investments, which holds less than 1% of Ubisoft shares, has had enough. The hedge fund issued an open letter to Ubisoft’s board of directors, including CEO Yves Guillemot and fellow investor Tencent, demanding the company either go private or be sold off to…
Ubisoft’s Stock Plummets: What Went Wrong?
Ubisoft, once one of the giants in the video game industry, has seen its stock value nosedive over the past few years. Since its peak in 2018, the company has lost more than 80% of its market value, with shares now hovering at a 10-year low. From underperforming games to unmet expectations, Ubisoft’s journey from financial glory to struggle has been a wild ride. So, what happened, and is there a way for the company to bounce back? A Fall from Financial Grace: The Numbers Don’t Lie Let’s take a quick trip back to 2018, when Ubisoft was riding high. At that time, the company’s shares reached an impressive €100 per share. Fast forward to 2023, and things have changed drastically. As of this writing, Ubisoft’s stock price has plummeted to around €13.82, marking a staggering 80% decline in market value. For context, this is the lowest their shares have…
Which professionals can assist you in managing your business
Managing a business is never easy, but it is definitely one of the most rewarding things that one can do. Experienced business owners know that the right kind of management, such as outsourcing and delegating tasks are sometimes the most crucial business components. Not only that they can make processes and operations more effective, more efficient, and cost-related smarter, but they can actually boost one business. This is why knowing Zintego.com can help you with what can save you a lot of time and money. Just think about it – if your business is flower delivery, do you really need a professional with experience in physics? Keep on reading to learn which professionals can assist you in managing your business today. Taxes Comes First Are you familiar with tax regulations? Do you know everything that you should know about laws, compliance issues, or how to track your accountant to do…
EA Is Now Ironically Stuck With $60 ‘Battlefront 2’ And No Good Way To Re-Monetize It
forbes.com had an interesting article the other day, regarding how EA now is “stuck” with a game they can’t monetize as they want to. Here’s a summary of some of the points: Battlefront got backlash for having a $50 season pass and launching with barebones content. In Star Wars Battlefront 2 they changed the system and promised free DLC while using microtransactions and loot-boxes to monetize the game. Thanks to the backlash, they have removed microtransactions . . . but they’ve stated that they’re planning on reinstating them. If they do bring back microtransactions tied to progression then they will still face backlash. If they bring back lootboxes with only cosmetic items they’ll still draw ire. They’ve already enticed responses from multiple governments on the issues of lootboxes. That leaves them with really only one path forwards that won’t bring back a ton of backlash: Implementing an online store with microtransactions…
SWTOR Follow Up Analysis from EA’s FY16 Report
EA’s Annual Report in the form of its Form 10-K filed with the SEC this week talks a bit about SWTOR. Where does it stand now? Is it gaining more attention? swtoreconomics had some opinions to share on the matter and we think you’ll find it interesting too: “Star Wars: The Old Republic has received a lot of attention for its episodic story content cycle that began in October 2015 with the release of Knights of the Fallen Empire and opinions vary widely. There is little doubt that the financial success or failure of this content cycle will be the largest factor in determining the future path of the game. There is one paragraph that provides essentially all of the information in the entire 97 page report regarding Star Wars: The Old Republic specifically: For fiscal year 2016, service and other revenue was $1,899 million, primarily driven by FIFA Ultimate Team and Star Wars: The Old Republic. Service and other revenue for fiscal year 2016…
Battlefront a “Unique” Beast of a Game Set to Sell 9-10 Million Copies
The upcoming Star Wars: Battlefront is one of the most hotly anticipated games of the last few years, and while the developer has apparently spared no resources in its creation, EA are expecting to cash in big time come November 17, when Battlefront is scheduled to be launched on PC, PlayStation 4 and Xbox One. According to CFO Blake Jorgensen, the sales estimate on the title is some 9-10 million copies, in EA’s 2016 fiscal year alone (which wraps up in March 2016). Obviously, the long-term potential for the title is much greater. Jorgensen also sought to allay potential fears tied to the actual launch of the product, fears which have been somewhat justified since the problem-ridden, botched launch of Battlefield 4. According to Jorgensen, EA have learned their lessons then, and there aren’t any such unpleasant surprises to be expected with Battlefront. In other Battlefront news: DICE have made…
ROTHC is Download Only : EA Says Digital is 50% of Sales by 2015
Chief Operating Officer Peter Moore said digitally delivered video games may account for 50 percent of sales by 2015 as more players migrate to tablets and smartphones from consoles. (via Bloomberg). As more players are migrating to tablets and smartphones from PC and tablets, mobile seems to be the way to go which means digital downloads of games. While this might be the future for EA, some hardcore PC fans are not as excited about it. ROTHC is download only but some gamers really like getting a boxed set. Our current home office is surrounded by shelves of boxed Collector’s Editions of various games that my husband and I have purchased and played over the past 10 years or so. We love getting boxed sets, expansions and collector’s editions of the games we loved because they usually contain extras such as music, figurines, posters and more. Activision Blizzard Inc. (ATVI)…
EA Believes “Freemium” is the Future
Are free to play games with paid upgrades the way of the future? What happened to the days when you go to the store, buy a game and then own it outright- all of it, the full versions of it to play as you choose? Some said that SWTOR would be the last pay to play MMORPG and even it has now gone F2P. Of course, many question how “free” it actually is when there are so many restrictions that you need to pay to unlock. This is what many call “freemium” gameplay models. And if you ask Electronic Arts, freemium is where it’s at. Gamespot tells us: The freemium business model is “where things are going,” according to Electronic Arts vice president of mobile and social studios Nick Earl. Speaking to GameSpot sister site CNET about the recent launch of Real Racing 3, the executive explained that the mobile…
Ben Cousins Paying to Win Talks about F2P Game Model
In November 2009, EA hit the headlines when the BATTLEFIELD HEROES team made sweeping changes to their in-game economy and virtual item catalogue that many felt would completely destroy the game, as Ben Cousins explains in his “Paying to Win” talk that covers the free to play gaming model and if and how it works. While consumer press, forum users and players claimed that the new game model ruined BATTLEFIELD HEROES, economic statistics would show EA otherwise. Despite the predictions of destruction, over a year on, BATTLEFIELD HEROES continues to be a powerhouse in the free-to-play space, with nearly 7 million registered users, no declining trend in active users, and it long-term future assured. So, what happened? In this talk, Ben Cousins, General Manager of Easy (the EA studio behind BATTLEFIELD HEROES) takes us through the story of this controversy. Through the development of BATTLEFIELD HEROES and the early performance…
SWTOR Could Attract 50M Monthly Players with F2P Model says Pachter
We all know that SWTOR going free to play is big news. But what we don’t know yet is just how big it might be for the game itself. I personally know a lot of people who say they will play if it goes free now it is. Star Wars: The Old Republic could attract up to 50m monthly players says Wedbush! This could be very good news for the company which has been suffering a stock loss since November. Investors want to see some results and they expected a lot from this game so the new model may be just what is needed to get numbers back in the positive direction they want to see again. Michael Pachter, industry analyst for Wedbush says: “We remain incorrigibly positive on the EA story. Despite a relatively low number of packaged good releases this year, we expect EA to grow revenue and…
Pachter: “Subscription MMOs have peaked. If Star Wars couldn’t do it, no-one can do it.”
Industry analyst Michael Pachter says that MMOs have peaked. He says that if Star Wars couldn’t make it happen, no one can. It’s an interesting theory from one of the biggest experts in the field but is it true? PC Games explains more: “”I thought Star Wars: The Old Republic would make it big, but it didn’t. It looks like subscription MMOs are as big as they’re going to get – there are only 6-7 million people willing to spend $15 a month. If Star Wars couldn’t do it, made by Bioware, then no one can do it.”” He continues to explain the reasons he believes EA’s stock is dropping. Supposedly, he candidly tells John Riccitiello why no one is buying their stock. I told him: ‘the reason your stock is in the toilet is because you’re in the fifth year of a three year turn around’ says Pachter. He…
EU now Allows the Sale and Purchase of SWTOR Accounts
Is it legal to sell your SWTOR account if you are no longer playing it? If you live in Europe, it will be. A European court has now deemed it legal to resale the rights to used software licenses, no matter how or where they were obtained. This includes video games like SWTOR. “A European court has ruled that it’s permissible to resell software licenses even if the package has been downloaded directly from the Internet. It sided with a German firm in its legal battle with US giant Oracle.” Basically this means that you can buy and sell your SWTOR account as you please in Europe. But what does this mean for items or credits? That we are not sure on yet. The article explains: “The ruling made it clear that trade in used software was permissible even if the software had not been shipped on a physical medium…
Is EA CFO Eric Brown Jumping the TORtanic?
Electronic Arts chief financial officer Eric Brown has resigned from his position at the company, Gamasutra reports. He’s only been with the company for under three years but Friday, February 17th will be his last day. The following Tuesday he will start his new role as both the CFO and COO of communications company Polycom. Current chief accounting officer and senior vice president Kenneth Barker will serve as CFO for EA until they find a new official replacement. Some are saying that Brown is leaving the sinking ship they have dubbed the “TORtanic” before it is too late but is this departure really evidence that something is wrong at the company? It’s important to look at all the facts when making such an accusation. First, Brown has a history of coming and going- with EA as well as with other companies. He first joined EA in 1998 but left for…
SWTOR Not Hurting WoW as Much as Some May Think
We just heard from EA’s quarterly earnings call that sales of SWTOR are doing great and that they have 1.7 million active users as of February 1st. This news puts something of a muzzle on the nay-sayers who were accusing SWTOR of being a flop. However, we still return to the comparison of SWTOR vs. WoW and this begs the question: Just how much is Blizzard’s cash cow WoW hurting from the success of SWTOR? A report on Venture Beat says it might not be as much as we think. They tell us that traffic reports from leading independent community websites for both of these online games show that SWTOR has actually affected WoW very little at this time. When EA reported a strong number of 1.7 million active SWTOR users on February 1st, it left many industry observers wondering how much this gain had hurt World of Warcraft. The…
SWTOR Paid Subscriptions are Up
This news comes late, but according to the EA quarter earnings call last week, subscriptions to SWTOR are up- way up! Industry analysts say SWTOR is seeing some good numbers. They are reporting 1.3 million paid subscribers. If you remember another recent report, however, these numbers are just slightly off of what BioWare reported- 1.7 million. Either way, the numbers are fairly close and it means a positive thing for SWTOR and also for EA. The company has many investors hanging on to every update hoping the company will continue to succeed. A great deal of the success of the company rides on the success of this one game so you can bet that investors are seeking every bit of info they can get on it. So far, so good for BioWare and EA because the subscription numbers are high and it’s still a very new game. We can expect…
Incoming Ads for SWTOR
I know a thing or two about marketing- it’s part of my job in many ways. I often write advertising copy, help with social media marketing and article marketing and run online advertising campaigns for clients. This experience in marketing allows me to understand one common problem with many MMORPGs today- they lack the proper marketing to get noticed by the masses. Blizzard has the resources and the funds for a huge marketing campaign. They have ads everywhere you look, often right under our noses when we don’t even realize it. The problem is that most developers just don’t have the resources to compete, especially with a giant like Blizzard in the MMORPG world. But EA is preparing to carpet bomb you with SWTOR ads, as Dual Shockers explains: Thanks to a transcript of the Q&A Session held during the conference we can get a little more insight on what…
One Analyst Says SWTOR Sales Concerns are Being Overdone
Some are saying that SWTOR is not selling as well as it was first expected. There has been a bit of an outcry over this in the industry but one analyst group doesn’t think the concerns are that big of a deal. According to Gamasutra: Analyst group Macquarie Securities has released a new report which states that, while there are clearly concerns in the industry that Electronic Arts and BioWare’s recently released Star Wars: The Old Republic isn’t selling as well as first hoped, these outcries are “overdone.” The story goes on to explain that while SWTOR releases last month and passed 1 million paid subs in three days (a record for MMOs), EA has still seen a drop in stock price of 3%. This analyst group thinks that many of the issues that are being brought up about SWTOR are actually based on conjecture and says that just because…
Brokers Concerned about EA Stock Due to SWTOR
SWTOR is a big earner for BioWare and Electronic Arts. The extreme popularity of the game pre-launch and at launch led to great success for EA- at least from the start. All around, the company was recognized and this included with rising stock prices. However, with that fame comes great responsibility. EA has a lot to live up to with SWTOR. There are expectations not only from the gamers but also from those who have invested into the company, based on the proposed success from the game. Any sign of failure on this part will effect more than just the gamers who are playing. Recent reports of bugs and performance issues could be responsible for some investors to question their stock in EA. Could they be jumping too soon? Performance issues cause EA stocks to drop with concerns over SWTOR. This report on Market Watch explains: SAN FRANCISCO (MarketWatch) —…
EA Has Invested Half a BILLION Dollars in Star Wars
In a story at MarketWatch.com, we learn a bit of interesting news about SWTOR. It’s an article/interview about Electronic Arts’ CEO Riccitiello, 52, but contains a fun tidbit about the BioWare hit of the year- SWTOR. According to the source: In a Dec. 23 statement, EA boasted that “The Old Republic” had attracted more than 1 million registered subscribers in just three days on the market. Doug Creutz of Cowen & Co. says that Riccitiello’s tenure as CEO has featured misfires along with its successes but that “Star Wars” may represent his biggest bet of all, considering both the purchase price of BioWare/Pandemic and the development costs poured into the game since then. “I think it’s safe to say that the total all-in investment in ‘Star Wars’ is probably approaching half a billion dollars,” Creutz says. “EA has minimized its risks as much as it can on this bet, but…
BioWare Developing SWTOR for the Longterm Future
We all know that for SWTOR to continue to be as successful as it has been on launch, they will need to do a lot more work on developing future content. Of course, BioWare knows this, too and they are already working on it. In an article on PC Gamer, they reveal that they are working on content right now that we won’t see for at least a year or more. “Our writers are working on content you won’t see for over a year,” game director James Ohlen told PC Gamer. “We have a lot of plans. Because of the voice overs, cinematics and moving parts, we have to look way into the future.” This makes sense considering the game took so many years to fully develop in the first place and that it has so many different elements that must go into it. “We want to show our fans…
Research firm: SWTOR has 350,000 peak concurrent users
Just how many people are actually playing SWTOR? It’s obvious that the game is very popular but how do you put numbers on just how popular it is? GamesIndustry.biz has a story that tells us a little more about just how many users SWTOR boasts today, just weeks after the official launch. One research firm says that SWTOR has 350,000 concurrent users. “”We view the early success of Star Wars as an indication of a healthy MMO market,” said Baird spokesman Colin Sebastian. These users are said to be spread across 215 servers in America and Europe. This is nearly half the 491 servers in WoW. However, these numbers from the firm are different from what the BioWare doctors are reporting. They had different numbers according to their blog post on the official forums. Ray Muzyka and Greg Zeschuk say: “Yesterday was quite a day here in Austin. We likely…