The days are counting down to the December 20th launch of SWTOR and as many are getting excited about the upcoming MMO, there are others who don’t quite fall into all the hype.
Some are predicting SWTOR might not do as well as predicted and that even if it does, there won’t be much room for profit for EA with such an expensive game that they also have to share licensing rights with to Lucas Arts. Will there be any room left for profit from SWTOR?
Kotick made his remarks about SWTOR at the Reuters Media Summit
on Monday. However, shares of Activision are down 5.5 per cent year-to-date while shares of its main rival, Electronic Arts
, are up 27.2 per cent so could this just be a stunt to draw attention away from the company that might not be doing so well this holiday season as EA?
Kotick not only downplayed the notion
that EA could steal users from “World of Warcraft” but also questioned whether his rival would make money off SWTOR since it has to pay Lucas Arts for the licensing rights. While he has a valid point, it seems there might be just enough money to go around on this one if it is even a fraction as popular as expected.