Bigpoint CEO claims SWTOR won’t be profitable

Soeren Kamper bioware, business model, interview, other games

Bigpoint is one of the Biggest Publishers for F2P and Browser Games and CEO Heiko Hubertz recently stated that he believes that Star Wars – The Old Republic will never be profitable with it’s current financial concept.

“If you look in the traditional industry there are still a lot of big bets there,” said Hubertz, keynoting the London Games Conference this evening. “Still there are companies investing $20-40 million for a game. These companies have to be profitable after one or two months. They don’t have 12 months or even more. I think these companies are really in trouble in the future if a user can play online games for free.

“If you look at a game like Star Wars from EA and BioWare, they estimated a development budget of more than $100 million. This is an online game for many million of subscribers, so a big publisher does not understand that a subscription model is not the future.

“With micro-transactions and longer lifetime maybe I see a chance for this game but I don’t think that EA or BioWare will be profitable with this game. Ever.”

This is quiete a counterargument to Jack Emmer who said that SWTOR might be the only game that could generate enough revenue to exist in the world of subscription based games.

Author

  • Smiling man wearing glasses and black shirt

    Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.

Soeren Kamper

Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.

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