Electronic Arts launches new cross-game pet promotion!

In an effort to draw more attention to other Free-to-play (F2P) titles, Electronic Arts (EA) recently started a new cross-game pet promotion for Star Wars The Old Republic (SWToR). EA’s catalogue of free games is quite extensive and using a popular game like SWToR certainly makes sense. To get these pets, all you need to do is register with the games listed below by April 1st and you will receive an in-game pet.

petThe mini-droid pet you get for Battlefield

It’s worth noting that this listing is incomplete since only the following games have been confirmed. This doesn’t mean that other EA F2P titles aren’t eligible.

(In parenthesis is the name of the pet)

  • Command & Conquer Tiberium Alliances (2C-TA Commander)
  • Battlefield Heroes (J9-BH Mercenary)
  • Battlefield Play4Free (BF-4F Warrior)
  • Need for Speed World (N4-SW Runner)
  • Lord of Ultima (LU-20 Builder)

Does this mean that SWToR’s conversion to F2P is yielding the expected for EA results? If that’s the case – does this mean that the Redwood City based company is trying to leverage SWToR’s popularity to draw some attention to other free titles?

We”ll have to wait and see!