The Force is with EA: Analyst Predicts Over 3 Million SWTOR Units sold

Soeren Kamper bioware, business model, ea
Yes… 3 MILLION!
$ERTS stock has risen due to SWTOR pre-orders. EA is doubling projected sales from 1.5 million copies to 3 million copies. This is big news for EA, BioWare and anyone who is a fan of SWTOR or has an invested interest in the game.

An article today on Forbes, an analyst discusses the rising predictions in sales and the potential success of SWTOR, which may be larger than anyone anticipated. ERTS this morning is up 24 cents, or 1.4%, to $17.86.

Cowen analyst Doug Creutz says:

“Since ‘Star Wars‘ became available for pre-orders three weeks ago, it has tracked very strongly on the Amazon.com top-selling video games list,” he writes in a research note. “We believe it is trending as well or better than two of the top-selling PC titles last year, Blizzard’s ‘Starcraft 2‘ and ‘World of Warcraft: Cataclysm‘, both of which went on to sell over 4 million units. We are raising our ‘Star Wars‘ first year sell-through estimate to 3 million units from 1.5 million units and our run-rate subscriber estimate to 2 million from 1 million.”

He adds:

“Many of our historical concerns about the company still stand. Nevertheless, we are convinced that both Star Wars and Battlefield 3 are likely to be significant hits for the company, and that the market will value EA in a fashion similar to our sum of the parts analysis,” which he says supports a stock price 25% higher within 12 months. “As a result, we enthusiastically recommend purchase of ERTS shares at current levels.”

Those fans who have been waiting for SWTOR already believe it’s going to be a success but to see industry experts predict just how much of a success that might be is truly mind-blowing. This is big… really BIG!

Author

  • Smiling man wearing glasses and black shirt

    Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.

Soeren Kamper

Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.