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| Yes… 3 MILLION! |
An article today on Forbes, an analyst discusses the rising predictions in sales and the potential success of SWTOR, which may be larger than anyone anticipated. ERTS this morning is up 24 cents, or 1.4%, to $17.86.
Cowen analyst Doug Creutz says:
“Since ‘Star Wars‘ became available for pre-orders three weeks ago, it has tracked very strongly on the Amazon.com top-selling video games list,” he writes in a research note. “We believe it is trending as well or better than two of the top-selling PC titles last year, Blizzard’s ‘Starcraft 2‘ and ‘World of Warcraft: Cataclysm‘, both of which went on to sell over 4 million units. We are raising our ‘Star Wars‘ first year sell-through estimate to 3 million units from 1.5 million units and our run-rate subscriber estimate to 2 million from 1 million.”
He adds:
“Many of our historical concerns about the company still stand. Nevertheless, we are convinced that both Star Wars and Battlefield 3 are likely to be significant hits for the company, and that the market will value EA in a fashion similar to our sum of the parts analysis,” which he says supports a stock price 25% higher within 12 months. “As a result, we enthusiastically recommend purchase of ERTS shares at current levels.”
Those fans who have been waiting for SWTOR already believe it’s going to be a success but to see industry experts predict just how much of a success that might be is truly mind-blowing. This is big… really BIG!
