Instagram is one of the most popular social media platforms in the world. Close to a billion people use this social networking site. It is worth mentioning here that its popularity is growing by the moment. The availability of high-speed internet service plans like the Charter Spectrum package has also added to the popularity of social media sites like Instagram and Facebook.
Instagram is a great platform when it comes to branding and advertising. It offers dynamic marketing tools. Small business owners can benefit from these great marketing tools and grow their businesses to new heights. That said, here are the top Instagram hacks to get more engagement as revealed by influencers:
Instagram for Business
Instagram offers a business profile for brands and businesses. This is a great platform to get customers to notice your product or service. If you don’t have an Instagram Business Profile, sign up for one immediately. The business profile comes with many exciting and additional features. You will have access to ads and analytics. These features are not available to a standard Instagram user.
If your goal is to drive engagements, then Instagram for Business is the go-to. What’s more, you can add a contact button to your business profile. It is advisable to add the link of your business website to your Instagram profile. This way more people will be able to visit your business page and interact with you.
Content Format
Instagram is no longer just a photo-sharing platform. It has evolved to include highlights, ads, carousels, videos, and stories. It is expected that more options will be added in near future. Make sure to showcase your content in different formats. Research shows that video posts have high engagement rates.
Moreover, you can create Instagram stories to let your audience know what’s new and happening. Top influencers recommend using Instagram stories daily to boost your engagement rates. This way you’ll be able to stay atop users’ feed. Instagram stories last for 24 hours. Make sure to make them more appealing.
Instagram Analytics
Instagram analytics can help you improve your brand visibility and engagement rate. The best thing about analytics is that it offers a wide range of great insights. With analytics, you can view the location and gender of your followers. Instagram analytics can prove to be indispensable for your business growth. Make sure to leverage these tools and you’ll be amazed by the results you see.
Videos
Do not stick to a single video format. Experiment with different types of video formats. Customers like variations and they’ll want you to offer them something new. It is crucial to create unique videos to boost engagement rates. You can make tutorials, product announcements, or brand campaigns. Remember, the goal is to convince people to keep coming back to your page and share your content.
You can even share footage from your brand events as well as live recordings. Moreover, a behind-the-scenes video could provide a glimpse of your working to your audience. It is important to maintain the trust of your customers. And there’s no better way to create trust than regularly engage and interact with them.
Scheduled Posts
You may have heard this old tip. Post the right thing at the right time. You can implement this tip on every social media platform worth caring for. A simple Google search will show you the best time to post on Instagram. Why not take advantage of Google search results and find out what type of posts you should schedule? Marketers make great efforts to find the perfect time to post their content on social media.
You must post the right content at the right time. Posting at the right time will drive engagement. Chances are your content will appear on more feeds. However, do not keep a long list of scheduled posts. Schedule those posts you think are of utmost importance. Remember, Instagram relies on algorithms to monitor your posts. So, focus on quality content and spread it at the right time.
Final Thoughts
Instagram is a great platform with some amazing marketing tools. Leverage this app to market your brand and you’ll see some great improvements in your results.