Ubisoft’s upcoming game, Star Wars Outlaws, is already making waves. It boasts the highest marketing budget of any Ubisoft title ever. Let’s delve into what makes this game so special and why Ubisoft is betting big on it.
Record-Breaking Marketing Budget
A Significant Investment
Ubisoft has allocated an unprecedented marketing budget for Star Wars Outlaws, reflecting their confidence in the game’s success. This budget aims to maximize the game’s visibility and reach.
Community Sentiment
Positive community feedback is driving Ubisoft’s investment. The excitement and anticipation around Star Wars Outlaws suggest it could be a major hit.
Confirmation from the Top
CEO Yves Guillemot’s Insights
In a recent quarterly earnings call, Ubisoft’s CEO, Yves Guillemot, confirmed the massive marketing investment. When questioned about the seemingly conservative sales expectations for the game (around five million units as per Barclays’ Nick Dempsey), Guillemot explained that the guidance reflects a strong launch and robust community sentiment. He emphasized, “We are coming with the biggest marketing campaign ever so far for a Ubisoft game.”:
“What we are factoring in is a strong launch for Star Wars Outlaw. That’s the fact that it’s among the most awaited game of the industry this year and reflecting a really strong positive community sentiment, and also the fact that we are coming with the biggest marketing campaign ever so far for a Ubisoft game.”
Game Overview
Story Setting
Set between “The Empire Strikes Back” and “Return of the Jedi,” Star Wars Outlaws follows Kay Vess and her companion Nix as they navigate the galaxy’s criminal underworld.
Release Date and Platforms
Star Wars Outlaws is set to release on August 30, 2024, for PS5, Xbox Series X|S, and PC.
Marketing Impact
Comprehensive Campaign
Expect to see extensive promotions across various channels. Ubisoft’s strategy includes leveraging social media, live streams, and gaming websites to build hype.
Future Implications
If successful, this could set a new standard for marketing AAA games. Ubisoft’s approach might influence how future games are promoted.
Conclusion
Star Wars Outlaws is poised to make a big splash with its record-breaking marketing budget and strong community backing. As we await its release, the excitement continues to build. Stay tuned for more updates!
Want More Tips?
If you’re enjoying the rebellious life, check out our other guides. If you’re on the fence whether to get the game, go check out our review here.
Check out our ever-growing list of gaming guides for Star Wars: Outlaws:
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