EA Reorganizes Divisions: BioWare Now ‘Own Label’

A story reported by Gamasutra says that Electronic Arts is making some changes in their company, including shuffling divisions and calling BioWare their own label. They will now take control of Dragon Age Legends studio EA2D.

EA’s Frank Gibeau will run the new “EA Labels” that include BioWare, EA Sports, EA Play and EA Games. This is the first big change to the formation of EA Labels. Basically it means that BioWare is no longer part of EA Games but is instead its own label.

Here is some information from the story on Gamasutra:

EA Sports president Peter Moore, the former Microsoft executive who helped launch both the Xbox and Xbox 360, has been promoted to chief operating officer of Electronic Arts.

According to company filings, he will oversee “EA’s global publishing organization, global online initiatives including the Origin platform, media sales and central development services.””

Finally, the company revealed that PopCap will be part of the EA Interactive business currently headed by Barry Cottle, following the close of its acquisition. PopCap will join Playfish, Pogo, EA Mobile, the company’s online and mobile business in Asia, and its Hasbro partnership.

EA CEO John Riccitiello commented that the move is part of the company’s shift from ‘defense’ to ‘offense’ that he first outlined back in May.

What will this mean for SWTOR? It should not change anything at all and it should mean that everything will continue just as planned.

What do you think about the reorganization of the divisions at EA?