EA Reorganizes Divisions: BioWare Now ‘Own Label’

Soeren Kamper bioware, ea

A story reported by Gamasutra says that Electronic Arts is making some changes in their company, including shuffling divisions and calling BioWare their own label. They will now take control of Dragon Age Legends studio EA2D.

EA’s Frank Gibeau will run the new “EA Labels” that include BioWare, EA Sports, EA Play and EA Games. This is the first big change to the formation of EA Labels. Basically it means that BioWare is no longer part of EA Games but is instead its own label.
Here is some information from the story on Gamasutra:
EA Sports president Peter Moore, the former Microsoft executive who helped launch both the Xbox and Xbox 360, has been promoted to chief operating officer of Electronic Arts.

According to company filings, he will oversee “EA’s global publishing organization, global online initiatives including the Origin platform, media sales and central development services.””

Finally, the company revealed that PopCap will be part of the EA Interactive business currently headed by Barry Cottle, following the close of its acquisition. PopCap will join Playfish, Pogo, EA Mobile, the company’s online and mobile business in Asia, and its Hasbro partnership.

EA CEO John Riccitiello commented that the move is part of the company’s shift from ‘defense’ to ‘offense’ that he first outlined back in May.

What will this mean for SWTOR? It should not change anything at all and it should mean that everything will continue just as planned.
What do you think about the reorganization of the divisions at EA?

Author

  • Smiling man wearing glasses and black shirt

    Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.

Soeren Kamper

Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.