Today during E3, EA had an analyst event at Los Angeles. This event covered a large range of questions related to EA’s profile but as is no surprise, SWTOR had a large portion of the revenue stream for the company going forward. A lot of people have a lot of interest in the popularity and success of SWTOR
, aside from just those of us who want to play.
While there wasn’t really any new information released here that we don’t already know, it’s always great to know the plan is the same, and that they are on track for releasing SWTOR
before the end of this year, as projected.
In the analyst call, EA’s CFO, Eric Brown
talked about how the financial performance of the company is expected to be higher at the end of 2012 when TOR has had a chance to peak in performance. He also confirmed
that it will only be available in digital form from their new platform, Origin. (Fans can still purchase boxed copies from retail
Zeschuk discussed player retention strategy which included:
- Delivering a great game
- Delivering a great service
- Continuing to deliver content
You’ll be able to listen to the call for yourself once EA posts it here
. You can currently download the accompanying slide presentation there as well. He closed by stating that the game was on track to be released
in quality. All good news for those of us anxiously awaiting to play.