EA Chief Operating Officer, Peter Moore, has responded to what looks to be EA’s second year in a row winning The Consumerist’s ‘Worst Company in America’ award. Their stock might be on the rise but there are clearly still some issues that EA needs to work out. EA is the first company in the contest’s history to win this award twice (not the type of award you want to brag about, right?)
Electronic Arts COO Peter Moore had some things to say about this development:
“Are we really the “Worst Company in America?” Moore asks. “I’ll be the first to admit that we’ve made plenty of mistakes. These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.”
He then goes on to explain how last year they won the award against companies who did much worse things than anything a video game company could do (or not do). Many people saw this “apology” as displacement of their faults but I think it brings up a very interesting point about the people who are taking this poll. They take something like a bad ending to Mass Effect 3 more seriously than environmental, political or legal issues.
On the one hand we can say that there are definitely worst companies out there but on the other hand we can say that if you cannot get something like video games right, then what does that indicate about the way you do business? Or maybe video gamers are just harsh critics. What do you think- did EA deserve this position and reigning title of worst company in America?