Star Wars: The Old Republic Breaks EA Pre-order Record

Soeren Kamper business model, ea
As we reported with yesterday’s EA Q1 Earnings Conference Call, Electronic Arts is doing pretty good with SWTOR. But just how good is that? Well, apparently they have broken their record for pre-order sales for a game. According to EA’s Q1 FY12 Financial Results they have the fastest pre-ordered title in the history of EA in just the first five days.
EA’s previous pre-order record was set by Battlefield 3, while SWTOR far exceed BF3‘s pre-order sales, beating their expectations.
“We’re well over 200,000 pre-orders in the first five or six days. From an EA perspective, that is significantly greater than any other EA title we’ve ever had in the first week,” said the company’s finance chief, Eric Brown.
President Frank Gibeau said, “In September, we will be in a position to call the ball and give you a hard ship date””.
That means the rest of us will have to wait until after the September beta weekends to find out a release date for TOR but it will be coming in the somewhat-near future. Good stuff!

Author

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    Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.

Soeren Kamper

Soeren Kamper is the founder of StarWars: Gamers and a longtime Star Wars writer, community builder, and gaming journalist with nearly two decades of experience covering Star Wars games and fandom. He began writing about Star Wars: The Old Republic in 2008, later co-founding the SWTOR wiki and founding the SWTOR subreddit, and became an early, active figure in the game’s community. His hands-on involvement led to invitations from BioWare Austin and participation in SWTOR events during the game’s launch era. His work is grounded in long-term franchise knowledge, firsthand gaming experience, and deep roots in the Star Wars community.