Blizzard has the resources and the funds for a huge marketing campaign. They have ads everywhere you look, often right under our noses when we don’t even realize it. The problem is that most developers just don’t have the resources to compete, especially with a giant like Blizzard in the MMORPG world.
But EA is preparing to carpet bomb you with SWTOR ads, as Dual Shockers explains:
Thanks to a transcript of the Q&A Session held during the conference we can get a little more insight on what EA is planning to turn the marketing war in its favor.
Finally they’re going to use their cross-platform gaming community Nucleus, Origin and their combined hundreds of million users in order to get the word out even more and “aggregate the eyeballs, minds and wallets of gamers around the globe”.
Lisa has been an avid gamer since she was old enough to hold her first controller and a game writer for more than a decade. A child of the Nintendo generation, she believes they just don’t make games like they used to but sometimes, they make them even better! While consoles will always be her first love, Lisa spends most of her gaming time on the PC these days- on MMOs and first-person shooters in particular.
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