We know that EA will not be pocketing all of the profit from SWTOR, which looks to be a very successful game but has also been quite a large investment. They will have to share with Lucas Arts, who owns rights to the Star Wars name. some have said that EA may not have much to gain in the way of profit from the deal but one analyst said there is plenty to go around. (Isn’t this what I just said yesterday?)
According to Wedbush Morgan analyst Michael Pachter, LucasArts will take “around 35 per cent” of the revenue from forthcoming SWTOR MMO after EA earns back its investment in the game.
“I think [EA] will make a profit,” said Pachter, who has proven to be right on these types of things in the past. He adds: