Since 1999, LEGO Star Wars has been captivating audiences with its iconic characters, imaginative sets, and thrilling storylines. Over the years, LEGO has released countless TV commercials to promote its Star Wars-themed products, each one offering a unique take on the world of Jedi, Sith, and droids.
Here’s a look at some of the most memorable LEGO Star Wars TV commercials from 1999 to 2022:
1999-2000: The Beginning
The very first LEGO Star Wars commercial aired in 1999, promoting the initial release of LEGO’s Star Wars sets. The ad showcased classic Star Wars characters, such as Darth Vader and Luke Skywalker, rendered in LEGO form, as they battled it out in a miniature Tatooine landscape. The commercial ended with the tagline, “LEGO Star Wars: The Adventure Continues.
In subsequent commercials over the next few years, LEGO would focus on its expanding range of Star Wars sets, highlighting features such as movable wings, retractable lightsabers, and detachable droids.
2008-2011: The Clone Wars
In 2008, LEGO released a series of sets based on the popular animated TV show, Star Wars: The Clone Wars. To promote these sets, LEGO produced a series of commercials featuring the show’s animated characters, such as Anakin Skywalker, Ahsoka Tano, and the villainous General Grievous. These ads showcased the sets’ various vehicles and weapons, with action-packed scenes that reflected the show’s fast-paced, adventurous spirit.
2015-2016: The Force Awakens
With the release of Star Wars: The Force Awakens in 2015, LEGO launched a new range of sets based on the latest installment in the Star Wars saga. The accompanying commercials showcased the film’s new characters, such as Rey, Finn, and Kylo Ren, as well as classic figures like Han Solo and Chewbacca. The ads also highlighted the sets’ impressive new features, such as working blasters and moveable figures.
2019-2020: The Rise of Skywalker
The final film in the Skywalker Saga, Star Wars: The Rise of Skywalker, was released in 2019, and LEGO released a range of sets to coincide with the movie’s premiere. The accompanying commercials focused on the film’s epic battle scenes and new characters, such as the villainous Sith Troopers and the droid D-O. The ads also highlighted the sets’ unique features, such as interchangeable weapons and hidden compartments.
2021-2022: The Bad Batch
The latest addition to the Star Wars universe is the animated TV show, The Bad Batch, which follows a group of rogue clones as they navigate the aftermath of the Clone Wars. To promote the new LEGO sets based on the show, LEGO released a series of commercials featuring the Bad Batch themselves, along with other familiar characters like Wrecker and Tech. The ads showcased the sets’ impressive detail and working features, such as flick missiles and blaster launchers.
Overall, LEGO’s Star Wars commercials have offered fans of all ages an exciting glimpse into the world of Star Wars, reimagined in the colorful, playful world of LEGO. With the continuing popularity of the Star Wars franchise, there’s no doubt that LEGO will continue to create new and innovative products to inspire the next generation of Jedi and Sith.