
The Best Star Wars Merchandise Ever Made
It has been written countless times over the years that George Lucas cut a deal with 20th Century Fox, ahead of the release of the first Star Wars movie, that saw him forego a $500,000 fee in exchange for receiving all of the merchandise rights for the film. The movie studio couldn’t see the potential of Star Wars and felt that the film was likely going to be a massive flop. So to them, they were giving up practically nothing and keeping half a million dollars in cash. Lucas saw things differently; he believed that Star Wars was going to be a massive hit and that fans would love it so much they would be interested in buying figurines, mugs, T-shirts, and much more. So he was happy to give up his $500,000 upfront in exchange for exclusive rights to millions of dollars in merchandise sales. This led to the…