Celebrating 25 Years of Lucasfilm.com: A Digital Odyssey
A Quarter-Century of Lucasfilm’s Digital Presence: An Expansive Legacy The Genesis of Lucasfilm.com In the late 1990s, the digital landscape was burgeoning, and Lucasfilm seized this opportunity to extend its reach beyond traditional media. The launch of Lucasfilm.com in 1998 was not just a strategic move; it was a pioneering step into the digital frontier. This website was envisioned as a digital companion to StarWars.com, but it quickly grew to encompass the entire Lucasfilm universe. The Role of Lucasfilm.com in the Prequel Era As the world eagerly anticipated the release of “Star Wars: The Phantom Menace,” Lucasfilm.com became a pivotal platform for disseminating information and building excitement. It offered fans a unique glimpse into the making of this groundbreaking film, from behind-the-scenes footage to interviews with the cast and crew. The website played a crucial role in the film’s marketing strategy, harnessing the power of the internet to reach a…